In the world of viral-marketing, there is a fine line between frequent communication and excessive updates. If you cross that line, you will become blacklisted among piers and customers alike, which is bad news for your business. To avoid overdoing it, consider the following: If you would not care, why should they?
Before Facebook and Twitter took over the universe, there was viral marketing in its infancy. In fact, it began in the year 1995 with a little service you may have heard of – Hotmail.
Hotmail was the creator, if you will, of VM. How? Well, they included a link that remained in the footer of every Hotmail email message that allowed others to create their own free, web-based email account simply by clicking on it. The service, thanks to this linking campaign, went "viral." Hotmail tremend rapidly, by leaps and bounds, and hence the birth of viral marketing.
So, as hard as it is to believe, viral-marketing preceded social media. Before there was MySpace, Facebook, Twitter or LinkedIn, there was, well, email. Yes, believe it or not, we actually used to send messages by composing messages to specific groups of people, rather than simply posting updates for the world to see. And we will not even get into what the world was like before email … that's just archaic.
However, its important to understand just how important social media is to the success of viral marketing. Can it work without it? Of course it can. That's how it began. Hotmail created VM almost by accident, and did not have the option to rely on social media to make their campaign work. So, we know it is possible. But now that it is available, it is a valuable tool that only enhances your viral marketing efforts.viral marketing definition