Just as with any product marketing, affiliate marketing requires consideration of the prospects who are most likely to buy your products. Before efforts are put into promotion, it’s essential to understand the people who are you are going to be marketing to. This will provide you with insight into why they may buy your products, where to find them and how to appeal to them.
In this article I’m going to share with you several ideas about where and how you can promote your affiliate marketing products to get them found online.
Facebook is not only a great place to socialise, it’s also an excellent site to promote your products. It’s got over hundreds of millions of accounts and it’s where people spend time. Set up a business page and then if you want further coverage, the advertising comes highly recommended. The way that Facebook is set up enables people to target their advertising to those who are interested in particular topics, have particular geographical locations, are of a certain age or gender. You will be able to reach the people that you have identified as being your target market.
LinkedIn is another social networking utility – but from the professional angle. It’s full of groups where people are discussing the ins and outs of a wide range of topics. Sign up and explore some of the groups. Join a handful and then focus on the 2 or 3 that look like they offer the most advantages when it comes to promoting your products.
Get a web site of your own and start blogging about your affiliate marketing products. Blogging keeps you in the conversation with prospects so that you can build your relationship with them. It also enables your site to become more visible to Google which will go towards upping your search engine rankings. You’ll need to promote your blog site by visiting other blogs in your niche and making valuable comments – people will get to know you and will click through to your site. They’ll then comment on your posts which will help to make you look more popular too!
Guest blogging is when you write a blog post and add it to the website of another, usually in a complementary area of a niche. It can be a great way to get your blog noticed by the readers of another blog and gain some more traffic – and potentially some more regular readers.
Article marketing is very popular with affiliate marketers. It means that they don’t have to set up their own website. They can use sites like EzineArticles.com to write and post an informative and educational article about their niche topic. At the bottom there is an opportunity to add a link through to a product. If you use site forwarding, then you can link to a domain name and that will automatically forward the visitor through to the product sales page. There are plenty of ways to promote your affiliate marketing products, these are just a handful. If you deploy these – you’ll be well on your way to making more sales.