While most affiliate marketers are aware they can promote Amazon items and earn commissions on their sales, a lot of people aren’t aware that you can also sell your own items on Amazon. And if you sell YOUR products on Amazon, that also means that you’ll have all of those Amazon affiliates out there working to promote your product, too.
Amazon CreateSpace –
With Amazon CreateSpace you can create ebooks, DVDs and video, set your own pricing, and sell your products directly through Amazon. You simply create your product and upload it to the CreateSpace site and they handle printing, recording, and distribution. You don’t need to handle any inventory or take care of any of the financial transactions – Amazon does it all and you get a cut.
Amazon Marketplace –
You can also sell physical products via the Amazon Marketplace. And it can be any product you want – one that Amazon already carries or one that they don’t. When you look at the product listings and you see those ‘used’ prices – those are people like you, selling their own products at the Marketplace.
There are several things to take into consideration when you sell on Amazon – for example, you’ll be charged transaction fees and you’ll have to stock your item and pay for shipping. As long as you’re aware of all of this going into it, though, and you remember to include it in your pricing calculations, you’ll be fine.
Now here’s the real secret to successful selling at Amazon – Why would YOU want to sell a CD or a book or a bottle of perfume or a candle or…. if Amazon is already selling it? And why would you want to sell it at a ‘used’ or lesser price than what Amazon is already getting for it? Why not just promote the Amazon item, collect your commissions and call it a day?
Because – Your are shipping those items to the customer from your own home or office – and you can put whatever promotional materials you want into the box along with the product.
Let’s say you’ve got an affiliate website promoting XYZ dog food. And while out and about over the weekend you found a whole case of dog biscuits or a couple of bottles of dog shampoo – either at the flea market, the thrift shop or maybe the pet store is having a clearance sale. And it doesn’t matter what brand it is, either.
List those products right along with their counterparts that Amazon is already carrying but list them at an attractively lower price so that buyers will buy YOURS instead of Amazon’s. And when you ship them out, include coupons or product samples and, of course, the information about your website and your product. You’ll be putting your information directly into their hands! It would actually benefit you to make no profit at all off of your Amazon sale because of the leads you’re going to get.
And don’t forget – there are millions of Amazon affiliates out there who will also be promoting your product simply because they’re sending people to Amazon.