Unfortunately, there is no magic crystal ball that will tell you which product to promote from your affiliate marketing website. However, you can help ensure your chances of success by following these guidelines:
Generally, the affiliate network will provide information regarding the popularity and sales history for each product they represent. Choose a product from the mid-range. Too popular and you’ll have too much competition. No movement means that either marketers are having a difficult time promoting the product or there is no demand for it from buyers.
Income potential –
Look at the price the buyer will have to pay and the commission rate you’ll receive on each sale. Is the product worth the asking price? Will you be able to sell it at that price? How many will you have to sell for it to be worth your time and effort? And will you be able to attract enough traffic to make the necessary number of sales?
Promotional materials –
Of course the most important promotional item will be the vendor’s own sales page. Is it professional looking? Check for spelling and grammar errors. Does it make YOU want to buy the product? Also look to see if the vendor provides banners, blog posts, articles, auto-responder series, etc.
What about the back-end? –
Is the product going to be a one-time-only commission for you or will you be making additional commissions should the buyer decided to opt into the membership program or buy the back-end offer that the vendor will be selling? While the initial product may have a lower sales price and a lower commission percentage it’s generally worth your while to choose a product that has some type of recurring payment program attached for back-end sales.
Do you keyword research? Are there enough good keywords for you to provide lots of valuable content? Remember, you’re researching niche markets. It’s not necessary, nor is it advisable, to look for keywords that have hundreds of thousands of searches per month. You’ll be swallowed up by the competition. Look for good keywords with 800 to 1500 searches per month, with little competition. Even so, will you be able to provide enough content to make your site of value for the reader? If not, if it’s going to be a struggle trying to find enough material to write about you’re only going to get discouraged and give up.